NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES.

A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.

1. PROMOTION PERIOD: The Pacifico Summer 2025 Sweepstakes (the “Sweepstakes”) begins at 10:00 AM Eastern Time (“ET”) on May 6, 2025 and ends at 11:59 PM ET on August 31, 2025 (the “Promotion Period”).

2. ELIGIBILITY: The Sweepstakes is open only to legal residents of the fifty (50) United States and the District of Columbia, who are 21 years of age or older as of date of entry. Employees of Crown Imports LLC (“Sponsor”), Don Jagoda Associates, Inc. (“Administrator”), their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies (collectively, “Released Parties”), any person affiliated with the alcoholic beverage industry, including but not limited to retailers of alcohol products, and their immediate and extended family members (including but not limited to spouses, domestic partners, parents, children, and siblings) and household members of each (whether related or not) are not eligible to participate or win. Void where prohibited by law. All federal, state and local laws and regulations apply. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

3. TWO WAYS TO ENTER:
   • VIA MAIL: On a plain piece of 3” x 5” paper, hand print your full name, street address, city, state, zip, date of birth (mm/dd/yyyy), daytime telephone number and valid email address (collectively “Mailed Entry” or “Entry”). You must also include your signature on your Entry to certify that you are 21 years of age or older. Mail your Entry in a hand-addressed envelope via first-class mail to: Pacifico Summer 2025 Sweepstakes Entries, P.O. Box 7752, Melville, NY 11775-7752, to receive one (1) Entry into the Sweepstakes. Limit one (1) Mailed Entry per mailing envelope. No mechanically reproduced Entries permitted. Mailed Entries must be postmarked by September 2, 2025 and received by September 8, 2025.
   • VIA INSTAGRAM PHOTO POST: During the Promotion Period, take a photo that captures your summer and post it on your Instagram account, including the hashtags #PacificoSweepstakes and #21+, and tagging @PacificoBeer in the caption (collectively with photo, “Photo Entry” or “Entry”). You must follow the @PacificoBeer Instagram account to enter via Instagram Photo Post. All Entries must be received by August 31, 2025. You must have a non-private Instagram account to enter via Instagram Photo Post. Photo Entries will not be judged. You may only use one (1) Instagram account ID to enter. Multiple entrants are not permitted to share the same Instagram account to submit an Instagram Photo Post Entry. Limit one (1) Photo Entry per person/Instagram username, per day. If you do not have an Instagram account, visit www.Instagram.com to create a free account. Photo Entries must comply with Instagram Terms of Use (instagram.com/about/legal/terms/). An Instagram account can also be opened for free by downloading the application from the Apple store or Google Play on your web-enabled mobile device.
     
     Photo Entries will not be judged but must adhere to the Photo Entry Guidelines indicated below, as determined by Sponsor/Administrator in their sole discretion.
     
     PHOTO ENTRY GUIDELINES:
     • Photo Entry must not (and entrants represent and warrant that it will not), violate or infringe any third-party copyright, trademark, trade dress, or other proprietary right of any entity or person (living or deceased), including but not limited to rights of privacy, publicity or portrayal in a false light.
     • Photo Entry should not include content with the potential to result in any injury or bodily harm to the entrant.
     • Photo Entry must not reference any commercial/corporate advertising, including but not limited to corporate logos, brand names (other than Sponsor’s), slogans, political, or religious statements, or be otherwise objectionable, as determined in Sponsor’s/Administrator’s sole discretion.
     • Photo Entry must not include any commercial solicitation or promotional materials, websites, contact information or personally-identifiable information (e.g., first or last name, address, phone number, place of work, email address, etc.).
     • Any Photo Entry deemed inappropriate or unsuitable, in Sponsor’s/Administrator’s sole discretion, will be disqualified and may be deleted.
     • Photo Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
     • Photo Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor, the Released Parties, or their respective products and services, or other people, products or companies.
     • Photo Entry must not contain content that is false, inaccurate or misleading.
     • Photo Entry should not appeal primarily to persons under the legal drinking age.
     • Photo Entry must not tag, refer to or any image of an individual under the age of 21.
     • Photo Entry must not contain statements or images relating to the armed forces of the United States; local, state or federal governments; state flags, emblems, seals, coat of arms, crests or insignias.
     • Photo Entry must not include references to any activity that Sponsor/Administrator deem to be, in their sole discretion, lewd or indecent, including but not limited to, scenarios portraying sexually explicit activity as a result of consuming alcohol, and images or activity that suggests that alcohol is needed for social, financial, educational or athletic success.
     • Photo Entry must not portray, encourage or condone drunk driving or depict situations where alcohol is being consumed rapidly, excessively, involuntarily, as part of a drinking game or as a result of a dare, or portray drinking of alcohol before or during activities that, for safety reasons, require a high degree of alertness or coordination.
     • If a Photo Entry includes the image or likeness of anyone other than the entrant, entrant represents and warrants that entrant has obtained permission from each such individual, that entrant agrees to provide written copies of such permission to Sponsor upon request and entrant certifies that such individual is 21 years of age or older.
     • Photo Entry must not refer to or depict any recognizable features of any retailer of alcohol beverages (including but not limited to bars, restaurants, convenience stores, grocery stores, etc.).
     • Photo Entry must otherwise comply with the Beer Institute Advertising and Marketing Code as made publicly available online at http://www.beerinstitute.org/responsibility/advertising-marketing-code
     
     
     By submitting a Photo Entry in this Sweepstakes, entrant grants Sponsor and all other such persons as Sponsor may designate, the absolute, irrevocable, worldwide, perpetual right and permission to use, reproduce, publish, store, post, display, distribute, modify, prepare derivative works of and/or otherwise use the Photo Entry, in any manner, form, format or media now or hereinafter created, including on the Internet, and for any purpose, including but not limited to advertising of Sponsor, the Sweepstakes, and Sponsor’s products, all without further notice, consent or payment.

4. RANDOM DRAWING: One hundred (100) Grand Prize winners will be randomly selected on or about September 9, 2025 from among all eligible Entries received. Random drawing will be conducted by Administrator, an independent judging organization whose decisions are final on all matters relating to the Sweepstakes. The odds of winning will depend on the total number of eligible Entries received.

5. WINNER NOTIFICATION: Potential Grand Prize winners will be contacted by Sponsor (or Administrator on Sponsor’s behalf) via Instagram Direct Message or via email (depending upon winner’s method of Entry), and will be asked to provide additional information back to the Sponsor/Administrator, including email address (if applicable), for verification of eligibility and mailing address for prize fulfillment, within three (3) days of notification attempt or prize may be forfeited and an alternate winner may be selected. Return of any prize/prize notification as undeliverable, or declining a prize for any reason, may result in disqualification without further notice and selection of an alternate winner in a random drawing from among all remaining eligible Entries received.

6. PRIZES & APPROXIMATE RETAIL VALUE (“ARV”): One hundred (100) Grand Prizes: A Pacifico-branded instant camera with film for sixteen (16) instant photos (ARV $234.95 each). Limit one (1) prize per person/household. Prizes consist of only the items specifically listed as part of the prize in these Official Rules. No alcohol is awarded with prizes. The ARV of the prize listed is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules, and the date the prizes are awarded. Sponsor is not responsible for, and winners will not receive any difference between, the actual value and ARV of the prize.

7. GENERAL CONDITIONS, RELEASE AND LIMITATION OF LIABILITY: Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor. Winners are responsible for any and all applicable federal, state and local taxes. No transfer, assignment, substitution or cash equivalent for any prize will be permitted, except at the sole discretion of the Sponsor due to prize unavailability for any reason. In such circumstance, an alternate prize of equal value will be awarded and Sponsor’s obligation to the winner will be fulfilled, and no other additional compensation will be provided. Resale of prizes is prohibited. In no event will more than the stated number of prizes be awarded. Any attempt by any entrant to obtain more than the stated number of Entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's Entries and that entrant may be disqualified. Normal internet access and data charges imposed by your internet/wireless phone service provider may apply. See your internet/wireless provider for pricing plan details. Entries generated by script, macro or other automated means and Entries by any means which subvert the Entry process are void. Entries will not be acknowledged or returned. Sponsor is not responsible for lost, late, incomplete, invalid, illegible, postage-due, unintelligible or misdirected Entries, which will be disqualified. Any use of robotic, repetitive, automatic, programmed or similar Entry methods or agents (including, but not limited to, sweepstakes entry services to create fraudulent email addresses, Instagram accounts and/or identities) will void all Entries by that entrant. In the event of a dispute as to any Photo Entry, the authorized account holder of the email address associated with the Instagram account used to enter will be deemed the entrant. “Authorized email account holder" is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Potential winners may be required to show proof of being the authorized account holder associated with the Entry. The Released Parties assume no responsibility or liability for damages, losses or injury resulting from acceptance, use or misuse of any prize. In exchange for the right to participate in the Sweepstakes, entrants/winners agree to release, discharge and hold harmless Released Parties and Instagram, from and against any and all liability (including, but not limited to, damages caused or claimed to be caused, losses, or injury) arising out of participation and/or acceptance/use or misuse of the prize, and agree to be bound by these Official Rules and Administrator’s or Sponsor’s decisions, which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. The Released Parties are not responsible for any typographical or other error in the printing of the Sweepstakes material, administration of the Sweepstakes or in the announcement of the prizes. NOTICE: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. The Released Parties are not responsible for faulty, incorrect, undeliverable or mistranscribed phone/email transmissions or mail, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person's computer, phone or device related to or resulting from participating in or experiencing any materials in connection with the Sweepstakes, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer or device transmission that may limit a user's ability to participate in the Sweepstakes. The Released Parties assume no responsibility for undeliverable emails, including but not limited to those resulting from any form of active or passive email filtering by a user's Internet service provider and/or email client or for insufficient space in user's email account to receive email. All entrants understand and agree that all rights under Section 1542 of the Civil Code of California (“Section 1542”) and any similar law of any state, territory, or country that may be applicable with respect to the foregoing release are hereby expressly and forever waived. All participating entrants acknowledge that Section 1542 provides that: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH, IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.” The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims. Sponsor reserves the right to cancel or modify the Sweepstakes if fraud, misconduct or technical failures threaten the integrity of the Sweepstakes; or if a computer virus, bug, or other technical problem corrupts the administration or security of the Sweepstakes as determined by Sponsor and Administrator, in their sole discretion. In the event of termination, a notice will be posted online and the drawing will be conducted from among all eligible Entries received prior to termination. Any damage made to any website by an entrant will be the responsibility of the entrant and/or the authorized email account holder of the email address submitted at the time of Entry. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.

8. PUBLICITY: Acceptance of a prize constitutes permission for the Sponsor and its agencies to use winner’s name and/or likeness and Entry for purposes of advertising and trade without further compensation, including a winners list, unless prohibited by law.

9. DISPUTES: THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE UNITED STATES AND THE STATE OF NEW YORK, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Sweepstakes and/or accepting an awarded prize, each entrant agrees that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Sweepstakes shall be resolved individually, without resort to any form of class action, exclusively before any federal courts in the Western District of New York or, if such courts do not have subject matter jurisdiction, state courts in Monroe County, New York. Further, in any such dispute, under no circumstances will entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than entrant’s actual out-of-pocket expenses (i.e., evidenced costs associated with entering this Sweepstakes), and entrant further waives all rights to have damages multiplied or increased.

10. PRIVACY: Any personal information that an entrant provides in connection with the Sweepstakes shall be used by Sponsor and Administrator to administer this Sweepstakes, contact entrants, and for the other purposes set forth in the Sponsor’s privacy policy located at https://discoverpacifico.com/pages/privacy-policy. By entering this Sweepstakes, you agree to and accept that privacy policy. If entrant authorizes, by opting in, Sponsor may provide entrant with information relating to products, services and promotions of Sponsor and affiliates of Sponsor.

11. WINNERS LIST: To receive a winners list by email, send an email to CrownImportsWinners@donjagoda.com with “WINNERS #2949-37” in the subject line. Requests must be received by August 31, 2025. Winners List will be sent after all prizes have been awarded.

12. SPONSOR: Crown Imports LLC, 131 South Dearborn Street, Chicago, IL 60603.

13. ADMINISTRATOR: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

Discover Responsibly™. Pacifico Clara® Beer.  Imported by Crown Imports, Chicago, IL

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to the Sponsor and not to Instagram.